How do you distill the magic of an iconic Irish sports brand?

BRAND PLATFORM  |  STRATEGIC PLAN  |  CONSUMER CAMPAIGN

  • Created a unique Brand Platform for the club
  • Developed a 5 year Strategic Plan for the commercial board
  • Sold out stadiums in a tricky part of the season
  • Engaged the global supporter base
  • Raised revenue from Commercial Partnerships by 30%
  • 500% ROI on targeted campaigns
  • +80% Season Ticket Renewals compared to previous year
  • Won 1 x AIM Marketing Award